Ableton Live Beer: Whatever next?

Jeremy Lumsden · #1 (**permalink**) 10th July 2008 , 08:32 AM

Ableton Live beer: the ultimate live performance tool?

Here at DV, we are always interested in how our suppliers create brand awareness. We think the M-Audio Public Enemy Remix contest, for example, will help M-Audio raise brand awareness.

Most companies are happy to promote their products with T-shirts, bags and USB memory sticks, but Ableton's latest marketing ruse is to release a dedicated Pilsner beer!

'Lively Up Yourself' is a cheeky little number that was cooked-up by Focusrite, Ableton's UK distributors. As the label suggests, it tastes 'well-rounded and clean', and at 5.0% ABV, it's as much of an aid to live performance as the software that inspired its brewing.

Here at DV, we're happy to provide free beer (for those over 18) at events such as today's Moog Fest at DV Clapham, maybe we should organise an Ableton tour visiting all DV store locations over the summer and sample the latest Ableton product!

conor_j · #2 (**permalink**) 30th July 2008 , 01:48 PM

hahaha fantastic!

Ableton now providing both the tools and the dutch courage to perform

Meander · #3 (**permalink**) 2nd August 2008 , 04:55 PM

Let's face it, it probably warps better than the software

saxman · #4 (**permalink**) 2nd August 2008 , 05:46 PM

Mixing beer and mixing - good idea? You've been warned.....

mrfracas · #5 (**permalink**) 21st August 2008 , 12:15 AM

Quote:

Originally Posted by saxman

Mixing beer and mixing - good idea? You've been warned.....

You see, now that's exactly what sort of ideas you come up with when you start relying on toxins to get creative!

EdRyan · #6 (**permalink**) 21st August 2008 , 11:32 PM

Why do they need to start giving out their own beer to promote it.

They should just send every dj in the world a cd demo. I love it, just for digitising old vinyl. Combine it with something like RX Izotpe and some gentle eq and compressiom, and you are well on the way to some pretty good rips !

sijarvis · #7 (**permalink**) 4th October 2008 , 04:08 PM

Saxman, I hope that tune was made using Live.

I'd be disappointed if it wasn't.

Also, whoever did make it forgot to mention that a bottle opener was used in its production.

Monarch · #8 (**permalink**) 4th October 2008 , 05:08 PM

Ableton beer??? Their Marketing creativity almost matches the applications creative offerings.

Surely the beer should have been called "sampler"

sureno · #9 (**permalink**) 4th October 2008 , 05:10 PM

Quote:

Originally Posted by Monarch

Ableton beer??? Their Marketing creativity almost matches the applications creative offerings.

Surely the beer should have been called "sampler"

oh no not another sample from live

Monarch · #10 (**permalink**) 5th October 2008 , 08:53 AM

Quote:

Originally Posted by sureno

oh no not another sample from live

Ha - ha

I guess you could say Live users have good taste and might buy the Ableton beer on Impulse

e-vinyl · #11 (**permalink**) 5th October 2008 , 01:15 PM

Nice idea from ableton t bad i don't drink beer

btw the video made my eyes pop out

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#1 (permalink) 10th July 2008 , 08:32 AM
Jeremy Lumsden DV Staff Join Date: Jun 2008 Posts: 287	Ableton Live Beer: Whatever next? Ableton Live beer: the ultimate live performance tool? Here at DV, we are always interested in how our suppliers create brand awareness. We think the M-Audio Public Enemy Remix contest, for example, will help M-Audio raise brand awareness. Most companies are happy to promote their products with T-shirts, bags and USB memory sticks, but Ableton's latest marketing ruse is to release a dedicated Pilsner beer! 'Lively Up Yourself' is a cheeky little number that was cooked-up by Focusrite, Ableton's UK distributors. As the label suggests, it tastes 'well-rounded and clean', and at 5.0% ABV, it's as much of an aid to live performance as the software that inspired its brewing. Here at DV, we're happy to provide free beer (for those over 18) at events such as today's Moog Fest at DV Clapham, maybe we should organise an Ableton tour visiting all DV store locations over the summer and sample the latest Ableton product!
Offline	Last edited by Jeremy Lumsden; 10th July 2008 at 10:08 AM. . <

#7 (permalink) 4th October 2008 , 04:08 PM
sijarvis Member Join Date: Sep 2008 Posts: 34	Gottle of gear Saxman, I hope that tune was made using Live. I'd be disappointed if it wasn't. Also, whoever did make it forgot to mention that a bottle opener was used in its production.
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#11 (permalink) 5th October 2008 , 01:15 PM
e-vinyl Super Member Join Date: Sep 2008 Location: Coimbra Posts: 249	Nice idea from ableton t bad i don't drink beer btw the video made my eyes pop out ______________________________ To boldly go where no musician has gone before
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#2 (permalink) 30th July 2008 , 01:48 PM
conor_j Super Member Join Date: Jul 2008 Location: Northern Ireland Posts: 297	hahaha fantastic! Ableton now providing both the tools and the dutch courage to perform
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#3 (permalink) 2nd August 2008 , 04:55 PM
Meander Senior Member Join Date: Jul 2008 Location: Caerdydd Posts: 118	Let's face it, it probably warps better than the software
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#4 (permalink) 2nd August 2008 , 05:46 PM
saxman Round The Horn Join Date: Jul 2008 Location: Morden, Surrey Posts: 824	Mixing beer and mixing - good idea? You've been warned.....
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#6 (permalink) 21st August 2008 , 11:32 PM
EdRyan Son of 'Z' Join Date: Jul 2008 Location: Birmingham Posts: 1,477	Why do they need to start giving out their own beer to promote it. They should just send every dj in the world a cd demo. I love it, just for digitising old vinyl. Combine it with something like RX Izotpe and some gentle eq and compressiom, and you are well on the way to some pretty good rips !
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#8 (permalink) 4th October 2008 , 05:08 PM
Monarch Forum Scribe Join Date: Sep 2008 Location: UK Posts: 1,441	Ableton beer??? Their Marketing creativity almost matches the applications creative offerings. Surely the beer should have been called "sampler"
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