Ableton Live beer: the ultimate live performance tool?
Here at DV, we are always interested in how our suppliers create brand awareness. We think the
M-Audio Public Enemy Remix contest, for example, will help M-Audio raise brand awareness.
Most companies are happy to promote their products with T-shirts, bags and USB memory sticks, but Ableton's latest marketing ruse is to release a dedicated Pilsner beer!
'Lively Up Yourself' is a cheeky little number that was cooked-up by Focusrite, Ableton's UK distributors. As the label suggests, it tastes 'well-rounded and clean', and at 5.0% ABV, it's as much of an aid to live performance as the software that inspired its brewing.
Here at DV, we're happy to provide free beer (for those over 18) at events such as today's
Moog Fest at DV Clapham, maybe we should organise an Ableton tour visiting all DV store locations over the summer and sample the latest Ableton product!