Until I DJ'd professionally, I always thought that I would stick to my guns and play what I loved and the resultant crowd would be people who loved the same music as me. I soon realised that I would have to "bring them with me" and started playing some of the more accesible tunes as a way of introducing them to stuff the wouldn't have heard. So to me, reading the crowd is first priority and one you can only really understand when you've Dj'ed at club level. You also need to be aware that you can never please everyone.
The ability to scratch properly, for me, is also a top priority. I grew up watching DJ's like Cash Money, Reckless and Tony Vegas. To me, the reason we offer adoration to DJ's is down to those guys.
To be better than the next guy in this day and age, you need a publicity machine.
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