loud and proud....
Although I agree that poeple seem to be going overboard with the loudness and maximising, I do think there needs to be a fair amount of overdrive to make your music sound warm especially at low volume. Curiously some of the best producers in the scene are choosing to limit there music so much the they're creating hard distortion and other nasty artefacts; clearly following the fashion for loudness is more important than producing the best quality.
Personally, I find anything I've produced without a noticeable amount of compression, overdrive and limiting doesn't have the warmth at normal listening volumes.
It all depends on what kind of music you're making. Brickwalled Jazz would sound wrong. Hard house with massive peaks on the clap and the bassline somewhere in the distance would sound equally wrong.
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